ABOUT US

About Swadesi Stories

Rooted in India. Designed for Today.

Swadesi Stories is a modern Indian clothing brand built on the belief that fashion should be comfortable, meaningful, and proudly made in India. Inspired by the true essence of Swadesi—Made in India—the brand brings together timeless cotton fabrics, thoughtful design, and everyday wearability.

At Swadesi Stories, we create clothing that feels effortless yet intentional. Our focus lies in cotton-first, breathable garments designed for real life — pieces that move with you, require no complicated tailoring, and can be styled in multiple ways. Every collection is designed to feel modern while staying deeply connected to Indian roots.

                                     

Our Design Philosophy

We believe that simplicity is powerful. Instead of chasing fast-changing trends, Swadesi Stories focuses on timeless silhouettes, versatile prints, and natural fabrics that remain relevant season after season.

Our garments are:

Made using natural cotton fabrics

Designed for comfort and everyday wear

Easy to style and low on maintenance

Produced with a strong focus on Indian craftsmanship

Each piece is created to become a wardrobe essential — not a one-time wear.

 

Fashion for the New Generation

Swadesi Stories is designed for modern women who value comfort, individuality, and conscious choices. Our collections especially resonate with Gen Z and young professionals who prefer authenticity over fast fashion and quality over quantity.

From cotton shirts to everyday tops and ethnic-inspired essentials, our clothing is made to adapt to your lifestyle — whether it’s work, travel, or daily wear.

           

Meet the Founder – Bhavisha Raghani

Swadesi Stories was founded by Bhavisha Raghani, a creative entrepreneur with a strong appreciation for Indian textiles and meaningful design. What began as a personal passion soon evolved into a brand with a clear purpose — to create clothing that is simple, wearable, and rooted in India.

Bhavisha’s journey has been shaped by curiosity, hands-on learning, and a deep desire to build something authentic. From understanding fabrics and fits to shaping every detail of the brand, she believes in creating fashion that feels personal rather than mass-produced.

Her vision for Swadesi Stories is to build a conscious Indian clothing brand that speaks to everyday people — clothing that feels comfortable, tells a story, and carries pride in being made in India.

 

Why Choose Swadesi Stories?

Proudly Made in India

Focus on sustainable, cotton-based clothing

Minimal yet thoughtful designs

Everyday essentials with a modern Indian identity

Every Swadesi Stories piece reflects our belief that clothing should feel good, look timeless, and stay true to its roots.

     

Join the Swadesi Movement

Swadesi Stories is more than a brand — it’s a growing movement towards mindful fashion and Indian-made essentials. When you wear Swadesi Stories, you become part of a story that values craftsmanship, comfort, and conscious living.

This is our journey.
And we’re excited to share it with you.